Image uploaded by CC Chapman
I first heard about Chris Brogan over a year ago. Since then—he's become a textbook example of how a single person can build a HUGE audience of literally thousands of people who TRUST him and look to Chris for what's next and why. If you are interested in building your own personal brand—listen carefully to what Chris has to say and start with the basics. Be "helpful".
DA: Do you believe that people can actually act like brands? Why or why not?
CB: I believe they can, but boy is that water choppy. Brands are things, and they involve a connection to a visual or audio queue (when we hear the Intel bong, or when we see the Nike swoosh). People who attempt to brand themselves by simply using visual or audio queues run the risk of coming off as fake or contrived. And yet, there are ways that I believe people can engage in the practices AROUND branding in such a way as to derive value and meaning in a genuine fashion.
DA: How has building a personal brand helped your career? Have their been any downsides?
There are downsides for the companies who choose to partner with a personal brand. I call this the "Age of the Half-Owned Brand," I talked about it http://www.chrisbrogan.
DA: How about your personal life—can you share any pros and cons?
The drawback is that I'm a dad, and I have a wife and two lovely young kids and all this travel can really grind one down.
DA: What's the one piece of advice you would give to someone looking to create their own "Brand U.0"?
DA: Do you think "all of this" is a bubble or something more?
DA: You come across as very likable. How important is this to who you are?
DA: In terms of a personal brand—who is your hero? Why?
DA: If you were to sum up the brand of Brogan in what word—what would that be?
DA: Tell us one thing about Chris Brogan that we might not already know.
CB: You might not know that I went to the Breadloaf Young Writer's conference in Vermont instead of attending my prom, and that my girlfriend and I square danced in blue jeans while everyone back at school waltzed in tuxes and satin. Nerd much? Yeah!