Came across an insightful presentation on the topic of "identity management". Essentially it reinforces the concept that we are becoming increasingly aware of our own personal brands and how we come across to the people in our ever-expanding social circles. There's a really interesting part in the presentation which takes Masolow's Hierarchy of Needs and moves the framwork into a continual cycle vs. a bottom to top pyramid (see above).
As we continue to think about personal brands and their impact on society—this presentation provides some great information as to what is motivating people to take action against managing their own identities and why. And Noah Brier says it best: