This post is a sanity check more than anything else. Most everyone in the business world these days seems to be saying "why yes—of course the customer is at the center of everything we do" which is often times followed by this statement "we need to be more innovative". Yet so few organizations truly practice this. The above graphic is sort of a mantra statement pulled from my personal site. These days, I'm finding that as common sense as this seems—it's difficult to pull off.