Call it "Brand Engagement", call it "Consumer Generated Media", Call it a "Mash-up". Whatever you want to call it—it rocks. Skittles + The N network let you create your own music video including audio, video, graphics, music, transitions and more. You are the editor and director—then of course the site lets you share with friends as well as featuring a best of, just to keep the competition friendly. Don't just read this post. Do yourself a favor and play with the application on the site. It's a truly delightful experience. Then, send your creation to someone who would appreciate it.