Cool Car. Cool site.
Need proof that a site needs to be as cool as the product? See Saab Aero X. Where to begin? First off, the car design itself is gorgeous and clearly pays homage to the "Born From Jets" tradition. But the site is almost as breathtaking—featuring a slider in place of navigation for the entire experience as well as hot spots that provide more details in rich fashion.
The animations and rendering of the automobile are the true stars. Using the slider, you can play and re-play sequences that show off the car's sexiness. That's a good word for the experience. Sexy.
The Fine Print
David Armano is Managing Director of Edelman Digital Chicago. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age.e-mail David
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Tuesday, March 07, 2006
Saab Aero X
Posted by David Armano on Tuesday, March 07, 2006 in Brand Engagement | Permalink
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