How BMW Turns Art into Profit
Wonderful article from the Harvard Business Review featuring Chris Bangle from BMW. It's a great real- world case study that provides an inside look at how the premium brand balances creativity with business:
The Fine Print
David Armano is Managing Director of Edelman Digital Chicago. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age.e-mail David
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Thursday, April 13, 2006
BMW + Creativity
Posted by David Armano on Thursday, April 13, 2006 in Co-Creation, Customer Experience, Design/Interaction Design, Innovation | Permalink
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