The "Experience Map" is something I visualized a couple of months ago in an attempt to illustrate what an "ideal" scenario might look like when planning, architecting and designing an interactive experience. It's a work in progress—but I'm using it internally to help generate discussion and create dialog between different disciplines. Feedback welcome.
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David Armano is Managing Director of Edelman Digital Chicago. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age.e-mail David
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Thursday, April 20, 2006
Experience Map?
Posted by David Armano on Thursday, April 20, 2006 in Brand Engagement, Design/Interaction Design, Innovation, Interactive Marketing | Permalink
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Listed below are links to weblogs that reference Experience Map?:
» An approach to creating experiences from Putting people first
The Experience Map is a visualisation by David Armano of Logic+Emotion to illustrate what an ideal scenario might look like when planning, architecting and designing an interactive experience.
Download experience map (pdf... [Read More]
» David Armano's “Experience Map” from Total Experience
DAVID ARMANO, creative lead at agency Digitas, in Chicago, has published a pretty neat “experience map” on his blog, Logic + Emotion. A work in progress, it's visually stimulating, and conceptually as well as practically interesting. However, I'm wait... [Read More]
» David Armano's “Experience Map” from Total Experience
DAVID ARMANO, creative lead at agency Digitas, in Chicago, has published a pretty neat “experience map” on his blog, Logic + Emotion. A work in progress, it's visually stimulating, and conceptually as well as practically interesting. However, I'm wait... [Read More]
» David Armano's “Experience Map” from Total Experience
DAVID ARMANO, creative lead at agency Digitas, in Chicago, has published a pretty neat “experience map” on his blog, Logic + Emotion. A work in progress, it's visually stimulating, and conceptually as well as practically interesting. However, I'm wait... [Read More]
» David Armano's “Experience Map” from Total Experience
DAVID ARMANO, creative lead at agency Digitas, in Chicago, has published a pretty neat “experience map” on his blog, Logic + Emotion. A work in progress, it's visually stimulating, and conceptually as well as practically interesting. However, I'm wait... [Read More]
» The Purpose Driven Blog from Marketing & Strategy Innovation Blog
by: David ArmanoA couple of weeks ago, I asked a simple question. Should digital agencies be blogging? I mean, we are out there advising clients on social media and how it's evolving the way we interact with brands and each... [Read More]
