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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

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Wednesday, April 12, 2006

Paths to Experience Design?

Xd Experience Planners?  Interaction Designers?  Information Architects?  Creative Directors?  Visual Designers? There seems to be a conundrum in the industry related to emerging roles, titles and how they are evolving and intersecting.  Especially if—like me, you work in the Interactive Marketing space.  In this space, we've been increasingly blending traditional creative skill sets with information architect-type skills.  But there is a lot of variation in these backgrounds—what used to be black and white is increasingly becoming Grey.  In an attempt to make sense of all this nuance, I've designed a graphic that displays different backgrounds and defines possible pathways as they move up the food chain.  Seems like many in the industry are struggling with this type of issue as we build up our "dream teams".  I'm looking for feedback here.  If this makes any sense. please let me know.  If I'm way off—do the same.  Thanks.

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» Experience Design Career Paths from Experience Planner
David Armano, Associate Creative Director at Digitas and author of the blog, Logic+Emotion, has posted an excellent diagram charting the career paths of various roles within the experience design realm. Check it out. ... [Read More]

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As the title suggests, the blurry bits in the middle might as well be called User Experience design (lead).

By the way, I'd check the history of some of the competences mentioned under IA, because I wouldn't call IA the most established discipline of that list; most of them predate IA and have a great following...

As some have mentioned elsewhere, there are also more fields that could lead up to a leadership role in Experience Design. My T-model for UX [1] lists some more, and the updated model also mentions the business aspects.

Good luck with the development of the model!

Peter
[1] T-model: Big IA is now UX
http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html

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