From Organic's 3 Minds:
GE is pushing the brand in the right direction with the "Picture a Healthy World Campaign". This is smart B2B... take a stand on an issue that effects all of us. Get consumers thinking differently about health and prevention and GE's role in change.
Real people will power the World Health Day Times Square "road block" (ie: GE takes over of most of the video real estate in the area... a first). Pictures and smart health tips can be uploaded on the campaign site or in Times Square kiosks.
Consumer powered Time Square promos (Nike, Kodak) are now standard practice. More at AdFreak.