American Express is the latest to take the lead in transforming consumers from passive bystanders into active participants. The 15 Second Clips site invites everyday people to upload a 15 second video clip that's entered into a competition co-sponsored by the Tribeca Film Festival. The site experience is on brand, executed well—and the gallery allows you to view previous submissions. And of course you can e-mail and even subscribe to an RSS feed of the latest clip submissions. Nice example of engaging your customer, then allowing them to become part of a digital conversation facilitated by the brand.
The Fine Print
David Armano is Managing Director of Edelman Digital Chicago. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age.e-mail David
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Friday, April 07, 2006
Power to the People IV
Posted by David Armano on Friday, April 07, 2006 in Brand Engagement | Permalink
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