Power to the People IV

American Express is the latest to take the lead in transforming consumers from passive bystanders into active participants.  The 15 Second Clips site invites everyday people to upload a 15 second video clip that's entered into a competition co-sponsored by the Tribeca Film Festival.  The site experience is on brand, executed well—and the gallery allows you to view previous submissions.  And of course you can e-mail and even subscribe to an RSS feed of the latest clip submissions.  Nice example of engaging your customer, then allowing them to become part of a digital conversation facilitated by the brand.

Comments

[Whitney]

Guess who the interaction designer was on this project ;)

[David Armano]

:)

I think it was someone really talented who works in NY. And apparently there was an Art Director who did a little animation of his own...