Can you hire the same firm to design your mobile phone interface and then market it? Yes. If the firm undstands how to combine story and utility under the umbrella of a solid strategy. Odopod is one of these firms. Servicing both "marketing" and "UI Innovation", Odopod takes a crack at the bigger customer experience by tapping both logic+emotion. More agencies are moving in this direction. So if you are a designer who would never consider marketing, or an ad person who doesn't think much about design—it might be time to look at things from a different perspective. As the saying goes—two heads are indeed better than one.