My latest post on Marketing Profs reflects back to the Dot-com days—The Good, Bad and Ugly:
In a word—arrogance. We thought we knew better than our clients, that somehow we were “enlightened”. How quickly that changed. Even the “poster boy” of dot-com arrogance, Jeff Dachis of the original Razorfish changed his tune by 2001. But all of us played a role. For my part—I’m sorry too. We should have all known better."