CBS Sunday Morning had an excellent piece on the influence of design in business. Some choice excerpts:
"Design has the power and the influence to actually make very large social and behavioral shifts in the world. And design, I think, is a very nice tool, an instrument really to shape human behavior,"
"Designers try the little bits to change the world. But in truth what I think that they're really good at is taking major developments, major revolutions, technological, historical, social or otherwise and what they do is they make them understandable, usable, manageable by normal people,"
"Great design is a combination of two things. It's a combination of usefulness or utility and emotion. What it draws people to things of which beauty is part of it,"
"We call it cross-fertilization. That you learn when you work for one industry, that you learn for the other industry. It's amazing, what kind of insight you gain from, what kind of thoughts are being developed,"
