So, as far as I can tell, this is Moto's first interactive marketing effort for the Q. And it's not half bad. Playing off the popularity of highly produced evening game shows, Moto lets you play a trivia type game (Find The Q) against others in real time. The head to head competition gives you a shot at winning one of several hundred Qs that they will be giving away.
It's not a revolutionary campaign—but given the competative nature of people, it could prove to be effective.