Wow. I just finished up the first day at IIT’s Strategy 06 Event. At some point I’ll probably summarize a take-away, but for now I’d like to break down what makes this event special. Here goes...
Started off the day walking past the world-class shops on Michigan ave. The Apple and Nike Store were a fitting precursor to the days events. After walking through the door of Chicago’s MCA I quickly registered and moved on into the “e-lounge” where I grabbed a quick cup of coffee, checked e-mail on one of the 21-inch iMacs and engaged in small talk with design legend Clement Mok. Turns out he’s building a new home and thinks the whole new construction process needs to be re-designed from the ground up.
The day then progressed into a series of presentations and discussions in MCA’s well equipped auditorium. In between presentations we could grab snacks back in the lounge, post comments in real time on the event's community blog and stroll through the museum where Andy Warhol’s work was being featured. The day ended with a wonderful reception including cocktails on the MCA’s second level.
The combination of the venue, speakers, community blog, photos, podcasts, all add up to a great experience. If you plan on hosting a conference, you should check out how the IIT turns conference into experience.