InSite is a new addition to Logic+Emotion. I'll occasionally feature a company/brand Website and break down what makes it noteworthy. Hello Design is the first.
Have you ever introduced yourself to a stranger, stated your name and succinctly captured what you do? All delivered with your individual style and personality?
This is how Hello Design begins their site experience. With a pithy introduction that tells you who they are, what they do and what's really important to them.
Now let's move on to the rest of the site. In Hello's greeting they matter-of-factly stated that "only the work and our clients matter to us". Does the site make good on this bold statement? Yes. Click enter and the first thing you see is the work. Front and center. So now you know a couple of things. Who they are, what they do, and that you can believe what they say.
Hello Design does a nice job of proving through their own site experience that they can do great things for you—their next possible client. And their R&D section let's you know that they aren't just creative—they are creators as well.
Simplicity, and consistency are driving forces through the site—from beginning to end. It's a nice case-study for design services firms to take notice of. Keep it simple. Keep it about the work. Mean what you say.