"What many of the IIT-type individuals may not realize is that they are marketers in a sense. The digital products/experiences
they help design are enabling people to connect with brands as
well as each other. You Tube, Flickr, Technorati, Typepad,
Facebook—these are the open source platforms that help us market
directly to each other. And the design thinkers at IIT have the right
skills to develop these platforms and make them work."