No big surprises here. Latest study shows that teens are not watching TV as much as they used to—and only one in four can name the major networks. Whenever I have the chance to observe my niece and nephew (both young teens)—this kind of study gets confirmed every time. At our latest family get-together, they were all gathered around the Laptop. Not the TV. And ironically, they were watching movie trailers.
“The most popular activity? That would be surfing the Internet, which 84% said they did during their idle periods. Hanging out with friends came in second at 76%, watching movies third at 71% and TV viewing fourth at 69%. The five most-watched TV networks were Fox, Comedy Central, ABC, MTV and Cartoon Network.”