A Lesson From Hollywood
Spidey Sense tingling yet? The new Spiderman teaser is something to be watched and meditated on. Why? Because it’s a quintessential teaser that is methodically executed and has served it’s purpose. To generate buzz and excitement for the film. Everyone in my office is talking about it—but so is everyone on YOU TUBE. Whether your are on the advertising, marketing or experience side—we should all take a cue from this. Their is an art behind telling engaging stories just as there is art and science behind creating compelling customer experiences.
What Spiderman does here is ease you into the story with the visuals (dark side) before you even see any hints of action. Most good trailers do this. Just something to chew on the next time you are tasked with generating some buzz, telling a good story or even engaging your customer.
Good point David but if the film studios were really keen to create meaningful experiences and make deep connections with their audience, they wouldn't wait for someone to post ripped footage to YouTube.
If they uploaded their own, hi-res, video to YouTube the first engagement with the movie would be much better than if we had to sit through the grainy, almost pirated video footage that I saw a few days ago.
The same problem is happening with the Transformers trailer (another excellent example).
Ed
http://bloggingmebloggingyou.wordpress.com/2006/06/30/transformers-bad-pr-in-disguise/
Posted by: Ed Lee | Friday, June 30, 2006 at 04:13 PM
Ed,
Now that's a good point too. Though I did see a hi rez version of this somwhere. Maybe over at Apple...
Still a good trailer though. Gave me chills :)
Posted by: DA | Friday, June 30, 2006 at 04:58 PM