Anatomy of the New Creative Mind
There’s been a decent amount of activity recently about the new creative mind that’s needed to drive engagements and experiences across the full landscape of touch points. This recent article from Adotas sums it all up perfectly.
And to celebrate the awareness, I've put this little visual together:
With consumer behavior evolving toward a more empowered status—the definition of creativity has shifted from one-dimensional skills to a four-dimensional type of creativity that blends logical thinking with creative problem solving. Individuals possessing this “New Creative Mindset” Download creative_mind.pdf
blend Analytical, Expressive, Curious and Sensual qualities into their thinking process. The result is a holistic approach to creativity that is effective across multiple touch points and experiences.
Wow! This is fantastic. Super. Beyond words. Great job on the visual. Gotta share...
Posted by: Yvonne DiVita | Wednesday, June 07, 2006 at 06:59 PM
Yvonne,
Thank YOU! Please do share.
Posted by: David Armano | Wednesday, June 07, 2006 at 08:09 PM
Great post David!
Posted by: Dino Demopoulos | Thursday, June 08, 2006 at 04:14 PM
Thanks Dino. You should have seen our Account Planner react to this. He was Giddy. Our Art Dept. has printed a poster and hung it on a wall.
Never underestimate the power of visual communication. ;)
Posted by: DA | Thursday, June 08, 2006 at 04:17 PM
The 'creative mind' label was bothering me, because it seemed to not celebrate the fact that all humans are inherently creative in some form or another. But then you solved the problem. Minor as it may seem, the form you had in the text below is actually more distinctive, "the creative mindset".
The closing statement was particularly impactful and the visual treatment made it even moreso.
Thanks...I'll wait for the 2.0 version before paying for the glossies...
Posted by: Paula Thornton | Friday, June 09, 2006 at 07:20 PM
Paula. An excellent point. And I may evolve. But you should know that I view creative VERY broadly. Hence the visual. I believe we all have the potential to think like this (have a creative mind) and it’s not limited to designers, visual or otherwise.
Thank you some much for commenting!
-DA
Posted by: David Armano | Friday, June 09, 2006 at 09:24 PM
Nice mate!
Check out Dan Pink's Whole New Mind for more thoughts about the types of new creative skills that will drive business
http://www.danpink.com/aboutwnm.php
Posted by: Faris | Saturday, June 10, 2006 at 02:36 AM
Suddenly I feel so much more marketable.
Posted by: HPE | Thursday, June 22, 2006 at 08:54 AM