Q: What do you get when you blend a designer, information architect, planner, and anthropologist?
A: Experience Planner
“Experience Planner is a blog written by Scott Weisbrod, Senior Information Architect and a Practice Lead at Critical Mass in Calgary, AB. Experience Planner is devoted to customer insight, experience planning, and information architecture for the web.”
With Experience Planner, Scott Weisbrod explores the intersection of account planning, and digital experience design with an acute focus on the interactive medium and how it’s evolving. Experience Planner blends useful links and resources with in-depth thoughts on where the industry is heading. Scott also has his ear close to the ground concerning all things Agency 2.0.
Experience Planner provides a glimpse into the emerging skills needed to drive marketing 2.0. It’s a T-shaped blog, written by a T-shaped author. Planner embodies key thoughts captured by Cathy Clift in The New Age of Customer Centricity. “
“As the power of the image makers is eroded, we now have an opportunity to re-invent ourselves as “experience planners” and borrow new tools of insight from the worlds of anthropology, psychology, biomechanics and similar disciplines to power our success.”
But aside from this—Experience Planner serves an an effective signpost, pointing out how the marketing landscape is changing into a customer-centric discipline which blends user centered design+strategy with big ideas.
