Blog's Eye View: Opinions Wanted

Blog’s Eye View Download blogs_eye_view.pps is a presentation I’m preparing for the folks in Digitas NY, and Boston.  It’s designed to be a brief synopsis of my adventures in the Social Network since Logic+Emotion’s quiet launch back in late February.  It’s not meant to to be objective as much as it is my perspective—but I do capture thoughts about the broader social network in addition to my blog.  I often talk about using L+E as a sounding board for ideas—so I’m looking for opinions here.  Especially from readers who have been following from early on—but I’m not picky.  Here is some context:

• The audience will primarily be composed of people from various backgrounds in marketing and interactive marketing.

• The presentation is being positioned as “The social network from the perspective of one blogger”.

• Most of the audience will be fairly tech savvy but not necessarily blog savvy.

• The audience will proably be wondering what implications the social network have in regards to marketing.

• The presentations will happen some time in July.

Please share your opinions.  Not your “IMHO’s”—just your real opinions.  What is the deck missing?  What can make it better?  What needs to go?  Does it make sense?  Etc.  Keep in mind that I’ll be providing a decent amount of voiceover—but all good visual stories should make sense even without voiceover.

Comments

[Mike Sansone]

Shooting Straight: Love the imagery (have since the start), but slide #4 is like a slap in the face (a wake-up call intended?)

Simple Shatner shot to a scary busy slide (if I hadn't seen it before). Will the audience be trying to figure out #4 and miss the point of a great #5?

Suggestion. Show slide #11 as slide #3, then come back to it again at #11. Smoother transition - and it shows the journey every new blogger takes.

Great stuff! I hope you vlog the presentation. Would love to hear the voiceover.

[DA]

I'm so glad I did this. Mike—great suggestions. I think your dead right about going from shatner to the busy network slide. I'm going to change the order so that comes later. It's too much too soon!

No vlog, but good idea. Maybe I'll set up a simpe iPod recorder next to me.

Thanks for the tips!

[Asi]

good stuff.

1) I'd add a (carefully planned) 'real time' experience to make a point stronger, rather than tell the story - show the story.

2) I find it a bit too much about A-listers and less about opportunities.

all the best

Asi (new enthuse reader)

[Mack Collier]

David I would reference how Hugh promoted Stormhoek via his blog(Gaping Void), and how that doubled Stormhoek's sales in a year, and won Stormhoek an award for 'Consumer Campaign of the Year'. If you need the links email me. Asi is right, these people are probably going to want numbers to quantify, and in their mind JUSTIFY what you are saying. Adding examples of how marketers have used blogs as a successful marketing tool turns your presentation about social networks from being a talk about theories....to ideas that work.

If I were you, I'd lead with an example of 2 of blog promotions that have worked, which will perk their ears up, then go into your ideas/thoughts.

Just my 2 cents, guaranteed to be worth every penny!

[Mack Collier]

On second thought ;) I saw the presentation slides again, and forgot how good it looks. What if instead of changing around the presentation, you added a handout with 'examples' of how companies have used blogs as successful marketing tools. You could give the numbers for Stormhoek, Budget's 'Up Your Budget' campaign, whatever.

I still think you need to give your audience some hard numbers to look at and quantify your presentation, maybe a handout is the best of both worlds?

[David Armano]

Mack,

I like the handout idea better. It's more in line with the "this is MY story" theme. It would be a great leave behind! Thanks for the idea.

can you send me those url's for Stormhoek?

[Mack Collier]

BTW you'll also need to update the presentation slides one more time to include L+E in the Top 25 Marketing Blogs as well ;)

Seriously, the Digitas folks are going to be very impressed with how Logic+Emotion has taken off, as well as how you have branched off to Daily Fix and FutureLab. I bet they have no idea.