Excellent, excellent piece from Businessweek's new INside Innovation mag on who the top REAL innovators are. Do these individuals posess a "new type of creative mind?" Absolutely. Each and every one of them. This is a must read. Be sure to check out all of the related links on Businessweek—and better yet, pick up a copy.
From the series:
“They are the best-kept secret of the business world: a whole new breed of "C-suite" managers who wear titles such as "chief marketing officer," "director, design and brand experience," or the voguish new moniker "chief innovation officer." They are different from others before them, polymath in skill (think an entire multidisciplinary team in one person), "bipolar" in thinking (using both the left and right brain in framing problems), and eclectic in education (dual math and art majors, English lit and MBA degrees). CEOs from Citigroup to Harley-Davidson, from Google to Procter & Gamble, are empowering these managers to build radically new cultures of creativity.”