My recent contribution on Daily Fix discusses how design, usability and your overall blog experience add up to "blog brand."
“Blog design these days reminds me of where Web design was five years ago. Some bloggers put a great deal of effort into what kind of user experience their blog will offer, while unfortunately many others don’t even give it a second thought. And aside from things like usability—some people succeed at making their blog a unique fingerprint through how they write combined with the way the blog looks and feels.”
