Article from Adweek on the state of interactive agencies and the future of advertising:
“Top shops R/GA, Tribal DDB, Organic and AKQA have dozens of openings,
after already expanding workforces by 20 percent or more in the last
year. Shortages are most notable in key areas like analytics, site
design and project management,"
“That's likely to continue. Web advertising still accounts for about 5 percent of ad spending, still not nearly matching the 15 percent of media consumption time spent online. And those figures don't take into account the increased spending on Web site development, viral marketing and other initiatives.”
“On top of the need to fill junior roles and middle management, Organic has seen two top executives leave in recent months for opportunities outside the world of Web agencies. Heidi Browning, executive media director, left in November to take a position at Fox Interactive Media. Later this month, its chief creative officer, Colleen DeCourcy, is departing to be chief experience officer at JWT. "The market's really, really liquid, and that's because there's so much more interest in the channel," said Mark Kingdon, Organic's CEO. "There are a lot more opportunities for people."
“Agencies are also vying for talent with startups again. Matt Freeman, CEO of Omnicom's Tribal DDB, which has about 75 openings in the U.S., said the new wave of Web 2.0 companies can offer compelling opportunities. "It's a little like 1999 all over again," he said. "There's a tremendous amount of startup activity, entrepreneurial excitement and speculative career moves.”