Sharing Ideas in Flat vs. Round Worlds
Sharing ideas in flat vs. round worlds Download flat_copy.pdf
is more or less the story behind Logic+Emotion. At one point in my career, I submitted an outline for a whitepaper expressing many of the ideas you will find on this blog. You can guess where that idea ended up in the round world—nowhere (except maybe the round trash receptacle).
But we are living in a FLAT world.
And this translates to doing things like sharing ideas with a network of peers to validate and refine ideation. The “boss” in some ways has been removed.
Logic+Emotion launched in February of 2006 with virtually no exposure. It simply was not on anyone’s radar. L+E is currently ranked at #21 in the Top Advertising blogs and is poised to enter the Top 25 Marketing blogs as well. This can only happen in a FLAT WORLD. If you want to hear more about the L+E story, go here.
What you've described David is exactly how the "innovation process" should work, spreading ideas, and ideas succeeding based upon merit. What you might want to illustrate though is the "time lag" between putting the idea out there and "idea takes off", it can be a take a long time of just plugging away before an idea takes off.
Great stuff, it's nice and subversive, and you know I like that :-)
Posted by: karl long | Tuesday, June 13, 2006 at 03:09 PM
This is innovative and refreshing
I think you got one more fan follower for your blog today :)
Posted by: Mridul Joshi | Tuesday, September 19, 2006 at 10:46 AM