The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Saturday, July 29, 2006


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» It's the links I love, my friend from Hee-Haw Marketing
Some good, good from the past couple days. Understanding the 1% rule: Motivations - Church of the CustomerHere's just a jumping off point from the upcoming book release from CotC, beginning to explain the basic motivation behind joining the one [Read More]

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by: David Armano Well, it's been a little over six months since the launch of Logic + Emotion. In that time, I've learned a great deal about how the Social Media Network functions. I've made a bunch of new friends,... [Read More]

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Some good posts you may have missed. So check them out... Culture change Ignore the competition Brands need stories experience When the brand is not 'the brand' Interesting things Advice for young planners Buying advertising Have a good ending [Read More]


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