Adtech is coming to Chicago next week and I’ll be facilitating a panel discussion (July 25th) focused on the different kinds types of Experience Design as seen through the eyes of three distinct creative professionals.
“More than ever, empowered consumers desire delight. And increasingly, digital experiences are becoming the most effective way to facilitate meaningful interactions that “touch” consumers lives. But not all experiences are created equal. Hear an uncensored discussion from three of the leading experience designers who take distinct approaches to designing for digital media.”
I’m really looking forward to it as Adtech draws a very influential crowd from all corners of the marketing world. And I’m excited to be talking about this topic—as it’s not a fad.
While others will be hyping up the latest in Social Media, WOM, RSS, and using other fancy acronyms—we’ll be discussing the value of providing a good 'ol fashioned experience and how important this is in bringing customers and brands together. So if you are in Chicago next week—come find me at the event and please do say hello. The lunch panels are open to the public.