Well, it’s live. My co-hosting of the second most popular marketing Podcast (according to iTunes). #42 of Joseph Jaffe’s Across The Sound is up. I hope I did OK. Chatting it up with Jaffe is harder than you think. He’s got an incredible presence, is sharp as a knife and to top it all off, there’s that accent. To put this in context—my wife was listening to the recording and she instantly fell in LOVE with Jaffe’s voice. I’m not kidding. I was like “Hey honey—what about me? How did i do??”
So, I hope I did justice to the some areas I care about. I tried to use the discussion to “promote” four issues:
-The Logic + Emotion story
-The evolution of creativity
-The importance of building brands while creating community + converZAtion (Jaffe picks on my sporadic Lawng Eyesland accent)—But note that I’m not the one who mangled Vincent "FerraZI's" name... :)
-The need for Advermarketing to create both good experiences + interactive stories
So the morale of the story is this: doing the podcast was fun—but I really need to work on my “radio voice”. Oh and for the single fellas out there—if you are competing for a ladie's attention with a gentleman who has both smarts and a foreign accent—just hang up your hat and walk away.
Hope you enjoy the podcast.
Oh yeah. Last point. Jaffe announced a big time guest that you will want to know about. I won’t give it away—but here’s a hint. This person is on everyone’s blogroll. Except mine.