Ok, I know. Misleading headline. Cut me some slack. I’m still a blogger after all. Erick Kintz over at HP’s Marketing excellence blog turned me on to a new viral campaign they recently “unveiled”. By unveiled, I mean that one of the initiatives is a blog that was originally non-branded with the exception of a few hints. Fingerskilz.tv is a collection of videos that show hands dressed as football players (world cup) doing some fancy moves with a wadded up ball of paper.
The blog yielded some interesting results according to Eric’s blog:
"Fingerskilz.tv has produced incredible results: 6.3 million hits, 180,000 unique visitors, average visit duration of 5.45 mins. It has also been selected in the top 6 World Cup virals by Boreme, a site that tracks virals: “The Fingerskilz clip is just dynamite - offering a miniature version of last week's featured ball skills”. A google searchproduced 22,000 results and the blog has been featured on a number of publications, online and offline as well as in the blogosphere."
It’s an interesting move that HP didn’t brand this until later—after the blog generated some buzz around it. But one thing I couldn’t help but thinking is why they didn’t open the source of the videos? Although if they did, maybe it would have blown their cover as regular blogs don’t do this. But maybe since the HP connection is out in the open now—they should consider adding it.
See? I was too lazy to create a screengrab for this post—but if I could have copied the video code from the blog ala You Tube style, you could be sure I would have included the Zidane clip right here. C’mon Eric, what do you think, how about some open source? :)