Update: As of now, Jaffe and I will definitely be recording a Podcast this weekend. We had to re-schedule a couple of times. So, I need to be prepared to discuss two topics of my choosing. Or is it OUR choosing? I have a few ideas—but maybe you do too? Below are a few topics I have in mind:
1. Agency 2.0: Advertising agencies are scrambling to stay relevant and evolve their offerings. Colleen DeCourcy’s departure from i-shop Organic to JWT symbolizes the move. Draft and FCB merging is also related. Lines are being blurred between above the line and below the line agencies and internally, lines need to be blurred even more as a new breed of multi dimensional creative thinkers is needed to drive creative strategies across a plethora of touch points and channels.
2. The Power Consumer + The Customer Experience: Customer experience matters. That’s what AOL and Comcast were all about. Poor customer experiences that ignited an empowered consumer to take action. Do advertising agencies even get customer experience? What about marketing firms, or even PR firms? What role will the customer experience play in advermarketing as the media shift continues?
3. Building Communities through the Social Media Network: People are connecting, sharing information, ideas and dreams in ways that never existed before. Consumers are looking to the “influencers” for credible information and "straight talk". The bloggers, vloggers, and “micro celebrities” are individuals that they relate to. Scoble, Hugh, Kathy, etc.—we want to know what they think because we trust them more than we do traditional marketing. The names aren’t totally mainstream yet—but the people who read the thoughts are often time influencers themselves. What does this “community of influencers” mean to the future of marketing/advertising—and can this community go mainstream?
4. The Role of Design + Creativity in Advermarketing: Design and creativity have taken brands like Target, Apple, and Nike to new heights. Companies like P&G have re-invented themselves by incorporating design innovation as part of the fabric of their culture. But what does this mean to the advertising or marketing agency? Do agencies even get design and innovation? What about usability? What is the role of design in today’s agency. Is it more than good looks? And how do we define creativity as we move beyond the 30 second spot (and even “traditional” interactive)...
So these are my thoughts so far. Let me know what YOU think.