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David Armano is VP of Experience Design with Critical Mass. This is his personal blog where he shares thoughts + opinions that are solely his own.  Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

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« Thought of the Day | Main | Attack of the Summer Blogs »

Thursday, August 24, 2006

A Simple Philosophy

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I am creatively agnostic. It’s not about me.  It’s about attracting consumers, engaging customers and meeting user’s needs.  It’s about people.

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I believe that logic + emotion are a winning combination.  When useful and useable meet delight—great things happen.  It’s about balance.


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I believe in big ideas + big execution.  My philosophies don’t mean a thing if I can’t execute against them.  It’s about the end result.

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» Big Ideas Can Be Small Ideas Too from Servant of Chaos
We all love the romance of a big idea. They set our brains and imaginations on fire, overtake our senses (and sometimes our common sense), make our eyes pop, stomachs turn and arms flail about like streamers. They hit us [Read More]

» Logic & Emotion from IF
David Armano, Creative Director of Digitas, has a beautifully simple post on his blog that will inspire and remind us why we all went into the marketing industry in the first place: "I am creatively agnostic. It’s not about... [Read More]

Comments

Amen to that. Creative business = people business. But the people skills are usually not on the radar - even when people are good at them, which is a shame. When they're bad at them, it's downright scary.

David, thank you this is one of my favorite posts on the blogosphere. When useful and useable meet delight—great things happen. We call this raising the "Happiness Quotient."

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