A Simple Philosophy
I am creatively agnostic. It’s not about me. It’s about attracting consumers, engaging customers and meeting user’s needs. It’s about people.

I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.
I believe in big ideas + big execution. My philosophies don’t mean a thing if I can’t execute against them. It’s about the end result.


Amen to that. Creative business = people business. But the people skills are usually not on the radar - even when people are good at them, which is a shame. When they're bad at them, it's downright scary.
Posted by: Mark McGuinness | Friday, August 25, 2006 at 02:08 AM
David, thank you this is one of my favorite posts on the blogosphere. When useful and useable meet delight—great things happen. We call this raising the "Happiness Quotient."
Posted by: Lewis Green | Friday, August 25, 2006 at 07:52 AM