Experience Map Blogcast
The "Experience Map" (download PDF) is one of the first visuals that I uploaded onto Logic + Emotion. It's a high-level attempt to document an approach to designing an interactive experience within an agency setting.
The approach is founded off of five core steps:
Uncover
Customer, Brand & Business Insights
Define
The experience strategy
Ideate
Immerse interdisciplinary teams
Build
The concept
Design
The experience
Want to know more about it? You can listen to the story and hear me talk about this—and how it came together in the first place. No iTunes needed. Just throw on your headphones and click the big button. If only life were this simple.
Tip of the hat to Paul at Hee Haw Marketing for the Odeo app.
Brilliant, DA. You've upped the ante, once again.
Posted by: Paul McEnany | Wednesday, August 30, 2006 at 04:28 PM
Thanks Paul.
couple of things about this. This is a rookie attempt without the proper equipment (noise canceling headphone) so I you find value in this, let me know and I'll invest in the right equipment while promising to work on my "radio voice".
In other words, think of this as the "proof of concept"
Posted by: DA | Wednesday, August 30, 2006 at 05:21 PM
Wicked, love this!
You're right, it's so simple too.
Posted by: Dino | Wednesday, August 30, 2006 at 06:16 PM
This is very cool, David. Sounds great for a rookie attempt, as you describe it. Didn't sound rookie to me, though. Will definitely look into it -- thanks to you and Paul!
Posted by: Ann Handley | Wednesday, August 30, 2006 at 07:02 PM
Just trying to remember who wrote
Conceptualise the experience.
Build the design
Posted by: Charles Edward Frith | Thursday, August 31, 2006 at 12:43 PM
Sounded great, David. Great topic too. Looking forward to more.
Posted by: Scott | Thursday, August 31, 2006 at 11:53 PM