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David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences.  This is his personal blog where he shares thoughts + opinions that are solely his own.  Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

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« Contagious Culture | Main | Experience Map Blogcast »

Tuesday, August 29, 2006

Influence Ripples 2.0

Ripples2

Yet another stab at the blog levels of influence idea.  There are multiple ripples overlapping, happening in a three dimensional space—in real time.  If this were animated, the ripples would not dissapear, but radiate
However more recent ripples would come into focus as new thoughts, conversations, and interactions happen over time.

Influenced by:

"it's a model - but one that should recognize a lot of other overlapping ponds. {worm holes might be another analogy)."
Craig Lefebvre

"One thing that I did wonder in your diagram was whether it was true that there was only one pool of influence… "
leisa.reichelt

"The sphere (blog) has a pulse from the inside, various sizes, various intensities and frequencies... making ripples, or making waves."
mindblob

"My guess is that it's more 3D than that (with time as another axis?) but this is a really good start"
Seth Godin.

"One conceptual problem I have with the ripple concept is ripples disappear, where as the ripples in the blogosphere form permanent records of memes and ideas."
karl long

"The influence sphere is constantly changing."
Toby

"It strikes me that topics simultaneously appear across the blogosphere ... in a zeitgeist kind of way -- resulting in the emergence of conversational topics that begin, leap and skip from one blog to another.
Gavin Heaton"

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Listed below are links to weblogs that reference Influence Ripples 2.0:

» Influence Ripples 2.0 - Update on Influence Ripples 1.0 from WebMetricsGuru
Logic and Emotion has an update on Influence Ripples that incorporates the effects of other bloggers on each other. Right now, there are very few Web Analytics blogs that are more than a4 or 3, with the exception of HitWise,... [Read More]

» Influence Ripples 2.0 from Futurelab's Blog
by: David Armano Yet another stab at the blog levels of influence idea. There are multiple ripples overlapping, happening in a three dimensional spacein real time. If this were animated, the ripples would not dissapear, but radiate.&... [Read More]

» Viral Redux - All The News Fit To Spread from ExperienceCurve
Viral Whistle Blowing The 41-year-old Lockheed Martin engineer had complained to his bosses. He had told his story to government investigators. He had called congressmen. But when no one seemed to be stepping up to correct what he saw as critical secur... [Read More]

» BLOGGING : Growing ideas from Mindblob
Once again we focus on David Armano's blog Logic Emotion. I have been reading it for a while now... with the feeling (yes very subjectively) that something was going to happen there. Well, something really interesting is happening on his blog [Read More]

» Beyond Viral: 3 ideas for Co-Creative Marketing from Marketing & Strategy Innovation Blog
by: Karl LongSo this is some early experimental thinking here so feel free to poke holes, call bullshit, or add your own take in the comments. Im using the term co-creative marketing here as I think its a better more... [Read More]

» Ronds dans l'eau et influence from Serial Mapper
Pour le blog Logic+Emotion plus un blog est influent plus il génère des ronds dans l'eau un peu à la manière d'un pavé dans la mare : Ces rides en rencontrant d'autres blogs de faible influence sur leur marge peuvent se fondre dans un autre pavé dans ... [Read More]

Comments

This really is great work, David. I wonder how this would look for word-of-mouth in the physical space, as well. Or when MSM is involved. Something to think about...

Darmano,

Nice graphic. So what do you use to make those spiffy graphics?

- Daniel

DA ... do you ever sleep? Looks like your personal ripple is growing exponentially! Great stuff!

Gavin, I've slept in previous phases of my career. Time to be awake now. :)

Daniel, Adobe Illustrator mostly. Sometimes Photoshop.

Paul, It's never enough for you is it? ;)

this idea grows and grows, David - radiating is a good word for it. There is NOT enough time in a day :)

Maybe it's more like the concept of stars, planets and asteroids.

Stars attract planets and asteroids and thereby influencing them in the way they tend to move around each other.

Stars can be blogs, planets can be forums and asteroids can be wiki's.

Stars expand and collapse. Pulses. They go out with a big bang. And thereby enlighten other objects in their nearby space.

The Social Solarsystem or something like that.

I also would not only focus on blogs. Take a look at other social tools as well. Flickr, Digg, MySpace, YouTube etc. It's happening everywhere.

David

Nice ideas (and of course, graphics). One "add" or observation I have is that the smaller blogs (4's and maybe 3's) tend to be grouped around spheres of interest or geography, whereas larger blogs go across several spheres. Graphically, that might mean clisters of 4's and 3's being blanketed by the larger spheres of 1's. Hope that is comprehensible :)

David,

Great conversation starter. Really starts to tease the brain.

Sander,

I like where you are going with this. I find that threads often have individual importance beyond the blog. The blog is not a static or stationary entity.

Each conversation has its own orbit. Almost like the blog was an atom, with its own mass - but it also has lots of particles (conversations) orbiting it.

Also an imperfect analogy, I know. But I agree there is gravity, inertia and maybe beyond 3D here. There is some relativity theory of influence.

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