Agency.com have removed themselves from the Subway Pitch.
"Agency.com, which sparked an industry-wide debate by posting its Subway pitch video on YouTube late last month, has pulled out of the review for the restaurant chain's interactive assignment, the shop confirmed.
A representative of the Omnicom Group agency here said it withdrew from consideration when it reached the finals of a pitch for a conflicting account, which he declined to name. Subway's account selection process was taking longer than anticipated, and Agency.com decided to take itself out of the running, he said.
A Subway representative confirmed Agency.com's withdrawal and said the company hoped to pare its list of undisclosed contenders in the next week.
Agency.com stirred up controversy with its nearly 10-minute video treatment of its response to Subway's request for information"
And thus the saga ends. There will be no Part 2 of the infamous Viral Video. I still maintain that the industry comes out as the true winners here. We benefited by having some quality discussion and debate around a topic that was in the end much bigger than agency.com and Subway put together.
