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David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences.  This is his personal blog where he shares thoughts + opinions that are solely his own.  Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

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Sunday, September 17, 2006

(Not) Staying in the Lines

Lines

"Daddy, daddy!  Look what I did!"

That's awesome Max!  ...I replied as any parent would.  We were looking at one of Max's assignments in kindergarten.  It was matching and coloring shapes.  Typical stuff, I thought as my five-year-old skipped away.  But I looked at the paper a little longer.  I couldn't help but notice the teacher's comment.

"Try staying in the lines."

Now, I understand that kids need to learn how to color in the lines.  It teaches them basic coordination and concentration.  But what does it teach them about themselves?  What does it teach them about skills that might serve them well one day in the real world?

Couldn't there be an assignment in addition to coloring shapes that maybe included handing them blank sheets of paper and asking them to invent and name a shape that no one has ever heard of before?  Maybe some kid would come up with a Sqoval, or a Tri-square, or even an Octocircle.  Who knows?  The point is that we do need to be taught to do things like coloring shapes at a young age, but shouldn't we also be taught how to invent, create and look at problems from a totally different perspective?

The Picasso Tree

Picasso

One morning on my way to work, I hurried to my car while balancing the usual assortment of my laptop bag, coffee and a granola bar.  Just as I was about to pull out, I noticed the tree in our side yard.  Max and I had put one of these "tree faces" on it—a set of eyes, nose and mouth that makes your tree look like something out of Lord of the Rings.

But what caught my eye, was that all the features were mixed up.  The tree looked like Picasso had come by during the night and did some of his best work on it.  I knew immediately what had happened.  So I went back in to ask Max what the story was and he simply replied:

"it looks better that way".

And of course he was right.  It does look better this way.  So needless to say, we kept it as is and are the only house on the block to have a "Picasso Tree"—and an original one no less.  In fact, I think the company who makes these should consider marketing a special line like this.  You can "create your own Picasso Tree", with it's own unique placement of facial features.  YOU can be the artist.

That's what coloring outside the lines will do.  It can take a good idea, and build upon it.  Make into something better, unique, or as someone once said—a “purple cow”  :).  Of course this is something that school can’t always teach us.  But look at the world around us.  What if someone told Steve Jobs to “stay in the lines”, or what if Thomas Edison never tried coloring outside of a line, just to see what would happen?  What about that person at Motorola who thought the world was ready for a unusually thin and stylish phone?  What if that individual just “stayed in the lines”?

Coloring outside of your own personal lines doesn’t mean taking a trip on the bohemian express—but it does mean looking at something differently.  I can imagine little Max taking a step back and looking at his creation.  Sure, the Tree face was cool before, in that Lord of the Rings kind of way.  But now, it’s both cool AND differentiated.  And how many brands can say that about themselves?

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I remember reading an interview a couple of years back with David Lynch. He spoke about how his parents wouldn't let him have colouring books when he was little. Apparently they didn't want to restrict his creativity by trying to stay within the lines.

thanks for sharing your childs assignment david.

staying in the lines, thats what they teach you in grade school. then you have to relearn how to break outside the lines in art school and beyond.

i did a project around this idea in college. when i was about 4 or 5 i had a book, called the "wierd book" it had a collection of drawings i'd doddle in church. rabbit-frogs, turtle-pigs, bear-horse, etc. weird stuff. then i combined it with some current paintings from class and wrote about how we are shaped into staying in the lines, and thinking "inside the box" ducks are yellow, not green. fire trucks are red, not purple etc. i then summarized that in college we spend all our time and money to retrain our thoughts and get back to the inabitions of a 4/5 year old.

"i then summarized that in college we spend all our time and money to retrain our thoughts and get back to the inabitions of a 4/5 year old."

Isn't that ironic? And so true.

What a truly terrific post and lesson...kids sure can teach us a thing or two about life and art, eh?

Love the Picasso tree most of all :-).

Marisa Mayer (from Google) has some interesting theories on "creative constraints" and how we better work within them so as to unleash, not confine our creativity (just as our darn teachers make us follow lines, there are certain constraints we face with tech and usability).

Personally, I see lines as way too controlling.

You just tell Max that he rocks and that tree is amazing.

I like your comments about not staying in the lines. My oldest child just started first grade. He has a wonderful imagination and I hope the structured school environment does not suck it out of him. The part I enjoyed most about your post was the comment that the teacher wrote on your child's paper. Can your child read that?

I love the Picasso tree! Max is right - It looks better!

Super post. What caught my attention was the phrase, ""Daddy, daddy! Look what I did!"

This is the brand ownership force I refer to as "invitation". When we actually create something like a "purple cow" it is the natural instinct to invite others, especially those we love to experience our creation.

The technical terms for "invitation" in the business world are marketing, advertising, and sales. At least from my perspective.

I wonder...if we were creating with some freedom in our business life maybe sales and marketing would feel like the natural thing to do?!

Great post. Always love the conversations you generate!

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