Enjoying a little outing with the creative dept. at the lovely Wrigley Field. Wrigley is a great examble of a brand experience. From the moment you walk in--the sights, the sounds and of course the smells, you are transported back into time to a place in American history when baseball dominated the culture. It's hardly even about the Cubs anymore (except for true blue fans). Wrigley Field has captured a timeless piece of the "national pastime". Experiencing a ballgame here is a great treat.
