Was walking by a Bank of America branch this morning, and what I saw in the front window stopped me in my tracks. Usually the first impression you get with banks is the cluster of ATMs combined with an array of promotion materials touting the latest rates.
But what was different about the first impression of this particular branch was their "lounge" which included a gorgeous flat screen, designer lighting, leather chairs and gourmet coffee. And as it was being used. As I snapped off the photo, a couple was hanging out catching up on some new via CNN.
I wouldn't say this is totally innovative, but it is effective. Carving out a simple and tasteful "oasis" at the front of the branch, really made for a positive first impression. Something to think about in regards to our own "digital branches". What kinds of little things can we do to make our first impressions just a little more effective?