What has T-Mobile done? I recently logged onto their homepage (one of my favorite examples of an effective homepage design) and there’s all this new marketing copy using a font that looks way too close to the dreaded Comic Sans. Is this the product of a focus group? Possibly. Think about how many e-mails you get from the average Joe or Jill who love the Comic Sans (sometimes using multiple colors). It’s just so fun and lighthearted! But is it right for T-Mobile’s brand?
Now obviously a brand is much, much more than design, a logo or any single manifestation. It’s more about how you feel toward it—it’s about the relationship. But right now I’m feeling like T-Mobile has gone out and gotten a bad perm and I want them to change it back! At this moment, I’m not feeling like I want to stick together with them as much as I want to stick it to them. Please lose that Comic Sans-ish font! I loved you just the way you were.