Author of "Life After The 30 Second Spot", Joseph Jaffe has officially launched his new company called Crayon. That's right. Joseph is going from pundit to practitioner. It's a pretty interesting business model. Here's how it works in a nutshell:
"In short, crayon is a shape-shifter; a mash-up; a company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. crayon’s goal is to help our clients:
• Amplify, extend and enhance relevance, experience and value through bold, alternative and non-traditional approaches
• Join the conversation
• Create disproportionate positive business impact"
From Jaffe Juice:
"Our motto or mantra is: "Conversation and Transformation above Communication," which I think answers David Weinberger's question.
Instead of expanding on crayon myself, I'm going to direct you to two of the new crayons, my good friends Neville Hobson and Shel Holtz, who as you probably know are co-hosts of the popular PR podcast For Immediate Release. They do a pretty damn fine job explaining everything on their own blog."
And of course what new marketing service wouldn't be complete with an association with Second Life:
"Firstly, we’re launching on Thursday in Second Life on our new island, “Crayonville” (which incidentally and not coincidentally is the same name as our website. You’re invited and if you’d like to attend, I’ll need your Avatar name for our guest list (security will be tight J)"
This one should be pretty interesting to watch.