I took a double take for a moment thig morning as I was trolling bloglines. For a micro second (think "Blink") I thought there were two 37 Signals blogs in my feeds. 37 Signals runs Signal Vs. Noise. And up until Recently, Guy Kawasaki branded his blog "Signum sine tinnitu"—which as far as I can tell is the Latin translation for his new title "Signal Without Noise". (I am partially guessing here because I could not find the translation for "tinnutu" but a co-orker tells me it's the verb for ringing).
Anyway, it's an interesting move—though personally I feel Guy's previous Latin title was more differenciated. I never knew what it meant, but I always liked the sound of it—and it was fun to say.