Simplicity + Innovation in Marketing

I'm a sucker for this kind of stuff.   You instantly "get it" after seeing ideas like this brought to life.  I just think marketing has so much to learn from the product design world—especially in the areas of simplicity + innovation.  Many of the examples in the clip are very cool to look at, but I especially like the MRI projection piece toward the end.  It's such a simple idea executed flawlessly.  And it solves a problem.  MRI's are unpleasant experiences and especially scary for children.  How can that problem be solved?  Marketing is about problem solving too—so maybe we can learn how to harness the power of simplicity when we attempt to innovate.  On a personal note, I'm getting an MRI tomorrow,  I doubt they'll have this projection technology in place—so I'll be thinking about big puffy clouds and rainbow fish.  Imagination is the greatest human innovation.  :)