Those crazy kids at Forrester at at it again. Another conference, another blog. This time, it's even branded—taking liberties with the traditional Forrester brand and pushing it toward more of a theme for the event.
Forrester is doing what a lot of other companies should be. They are displaying some agility. Now, don't mistake this for being on the bleeding edge—I don't think that is Forrester's forte. But as an organization who places an emphasis on data, facts, figures and proven case studies—they are not afraid to tap the medium and use it to help grow their brand.
Conference looks interesting. Here are the authors behind the blog:
Research Operations Manager
Senior Research Associate
Vice President, Research Director