Wake Up + Smell The Brand Utility

If you work in Advermarketing or related fields, please follow the instructions below:

Step 1: Download this document (pdf) , read full contents, and ponder.

Step 2: Go here, download this document (pdf), and connect the dots.

Step 3: Think about the marketing initiative you are currently working on and how you can transform it into something useful.

(repeat steps 1-3 as needed)

Comments

[Asi]

great stuff!

thanks.

A.

[tamir berkman]

Thank you for this post David.
We are trying hard to get brands in Australia to create brand channels and grow audience. We like to think of it as a brand asset - investing in an online product that grows in value instead of spending money on traditional media. Keep up the good work!
T

[Joseph Heath]

page for connect dots is no longer working...where else can I get the document?