The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Monday, November 06, 2006


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» Wii Got Momentum from Marketing & Strategy Innovation Blog
By: David Armano Is this Advertising? Yes. Is it product placement? Maybe. Did Nintendo pay for any of this? (I have no ideabut I'm guessing no?). The Nintendo Wii has what the industry is calling Momentum. Ni... [Read More]


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