What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?
I was able to capture some of your answers in the PDF associated with this post. I would have liked to use all of them, but I needed to keep this streamlined. I think it captures a bit of the spirit we witnessed in 2006. I modified some visuals to break up the quotes in this way:
2006: The year of...
PC (Power Consumer)
Business + Design
Thank you for contributing your thoughts and feel free to use as you like. What's that? You want to know what my answer is? Well, it's not in the piece but here goes...
2006 was the year of re-discovery. We re-discovered our interests and passions through sharing common interests with people who we related to but may have never met personally. We re-discovered brands in ways that we hadn't known before. We can interact with and engage brands on our level—in a way of our choosing. Maybe not all brands, but the ones who are reaching out to us. We re-discovered a sense of purpose through creating, co-creating and expressing ourselves and our views, both personal and professional. We re-discovered the joys of community, even if it's not the traditional kind (and we re-discovered how important the traditional kind really is).
Yup, for me 2006 was a year for re-discovery. I've discovered things about myself through the experiences related to this blog and the people I've come to know through it. 2007 should be an equally interesting year. More to come on that in the next few posts...