2006 In Your Words

View larger version
Download printable version (PDF)

Last week I asked this question:

What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?

I was able to capture some of your answers in the PDF associated with this post.  I would have liked to use all of them, but I needed to keep this streamlined.  I think it captures a bit of the spirit we witnessed in 2006.  I modified some visuals to break up the quotes in this way:

2006: The year of...
PC (Power Consumer)
Connection
2.0
Business + Design
Video
Creativity
People

Thank you for contributing your thoughts and feel free to use as you like.  What's that?  You want to know what my answer is?  Well, it's not in the piece but here goes...

2006 was the year of re-discovery.  We re-discovered our interests and passions through sharing common interests with people who we related to but may have never met personally.  We re-discovered brands in ways that we hadn't known before.  We can interact with and engage brands on our level—in  a way of our choosing.  Maybe not all brands, but the ones who are reaching out to us.  We re-discovered a sense of purpose through creating, co-creating and expressing ourselves and our views, both personal and professional.  We re-discovered the joys of community, even if it's not the traditional kind (and we re-discovered how important the traditional kind really is).

Yup, for me 2006 was a year for re-discovery.  I've discovered things about myself through the experiences related to this blog and the people I've come to know through it.  2007 should be an equally interesting year.  More to come on that in the next few posts...

Comments

[Roger von Oech]

What a nifty time capsule! Nice work!

It will be interesting looking back at this document in the year 2020.

Will we say, "2006 was just like 1981 with all the same energy of new possibilities"?
(the year IBM introduced the PC and the microcomputer software revolution was launched)

-or-

"How could 1999 happen again?"

[Drew McLellan]

David,

This will be the catalyst to many an interesting conversation.

Thanks for posing the question and creating something shareable with all the thought-provoking answers.

Best,

Drew

[Paul McEnany]

David-

Great stuff. It's really an amazingly inspiring way to sum up this year, and, of course, get the wheels turning for next year.

Happy Holidays, my friend. Good work. :)

[Marianne Richmond]

David,

That is just so awesome!

Marianne

[Mark McGuinness]

Thank you! A great summary and souvenir - and a nice example of co-creation. This will be doing the rounds...

[Nick Rice]

Great job DA! I love the way you're sitting inside mega-corp Digitas (not a knock btw) and are pulling in social media to make a difference - and doing with in part and parcel with the community.

You're a big part of the next wave. Keep up the great work.

[Gavin Heaton]

Is there no stopping you? Great stuff DA!

[CK]

You had me at “YOUR” words. Ahhh, share...ain't it just grand?

Even at a bigger screen and even in PDF, I just need to hold this and read it like an old-fashioned book. So I've printed it out.

I am so thankful we have this record from this year. I honestly wonder if the biggest kick is not just how empowering this era is…but how much faith I have in people again for endeavors such as these.

Thank you for giving me that faith.

I’ll have more reflection after I gobble it up. I can't believe you did this in, what, like a day?

P.S.: In a few minutes I'm promoting this over at DF!

[Doug Meacham]

David, this is really great work! The group input was fantastic, but your creative touch really make the ideas come to life.

Thanks Again!,
Doug

[Daria Radota Rasmussen]

David,

Great thing you've done! You are an inspiration.

thanks

[Lewis Green]

Nice work, David. But what touches me most are your words: "Yup, for me 2006 was a year for re-discovery. I've discovered things about myself through the experiences related to this blog and the people I've come to know through it." Nicely said.

[Mack Collier]

"You're a big part of the next wave. Keep up the great work."

What Nick said. Seriously.

[Jacqueline]

Hi David,

Just wanted to let you know that I've been writing about and referring to this posting from you on a Dutch blog. You can find my posting here in case you do know Dutch ;-)

http://www.molblog.nl/marketing/4166