Cam over at ChaosScenerio has done a nice little comic strip depicting what many of us have gone through or are currently going through. The process of consuming traditional media, then moving on to emerging media—getting overwhelmed in the process and figuring out how to apply our personal filters to decide on our terms how and where we want to spend our time.
For those of us who have made it past the "overwhelming stage", I'm sure you'll agree it was worth it. But what about the ones who dabbled in social media only to see no value in it?
Remember the post about the Wharton Marketing Professor who said:
"Blogs are the latest forum for people who have nothing to say that others actually care about," states Wharton marketing professor Xavier Dreze. The mode of a distribution, explains Dreze, "is its highest point. What this means is that there are more blogs with 0 subscriptions than blogs with one subscription or two or three or four. There is a reason why the modal number of subscriptions to a blog is 0."
So what does that comic look like?