From Communication Arts/Design Interact:
"This site supports IBM’s “Innovation That Matters” campaign by serving up business issues that matter most to senior executives.
Diverse and worthwhile content and an interface that makes accessing it a unique and engaging experience equal a site that’s anything but business as usual.
With a strong editorial focus, content is a treasure trove of white papers, studies, videos, audio podcasts and newsletters produced by some of the sharpest minds in business and technology (who users can easily connect with via handy e-mail links). A series of tools enable users to track worldwide business trends that cross reference the content on the site and the international business press and blogosphere."
I like that they included the blogoshphere as part of the trend resources that can be tracked. Kudos to the team. I'm sure they busted their arses on this one.
David Sciascia, creative director
Rebecca Picatoste/Catherine Forsman, interactive strategy/design
Ted Sanders/Ray Vazquez/Francois Balmelle/Peter Balogh, Flash design/development
Charles Truett/Chloe Cooke/Mallory Whitelaw, visual designers
Matt Barthel/Adrienne Matt, content strategy/development
Web site: www-306.ibm.com/innovation