Dear Santa, all I want for Christmas is a mega agency acquisition. :)
Well, I only found out not too long ago that we are now officially part of the Publicis family. You can ask me how I feel about this, but honestly I am in shock and don't know what this means in the short or long run. What a huge surprise! All I can tell you is that the broader Agency world is obviously taking Digital in all forms very, very, very seriously. The purchase is proof of this.
See Adweek for more detail.
Update: How Maurice Levy Finally Won Over Digitas (Ad Age)
