Just in time to send 2006 out with a bang, Sony + agency Zipatoni give birth to a baby Flog (fake blog). Get the scoop at AdFreak and tip of the hat to Greg Verdino.
Forget the 5 things about meme! Mack comes up with his own, putting the spotlight on "Z-list" blogs. Here are his picks:
Shotgun Marketing Blog
Being Peter Kim
Check out the Viral Garden for more details on how to participate.
You Say Persona + I Say Persona
I'm in the midst of writing/designing some personas—so this article from Kim Goodwin of Cooper seemed relevant.